Experience conducting landscape and competitor research, running informational interviews, and developing brand strategies based on insights and learnings.

I’ve had the opportunity to help brands organize and develop their brand architecture to better organize their offerings and services. I’ve created visual and verbal identities from logos to pattern, illustration, iconography, tone-of-voice, and photography style.

Experience developing packaging, bringing work from concept to production for a range of consumer product good brands including the MorningStar Farms , Eggo, Cottonelle, Crunch, and more.

Experience with creative copywriting as well as developing strategy-based principles for both internal and consumer-facing brand communications.